Why Your Business Should NOT Advertise with Yellow Pages

1. Why so expensive to place Verizon yellow page ads in books?

Let me take a gander at this one by giving a short history lesson. At one time, the Verizon Yellow Pages was the evil empire of the advertising world. They managed to set up a paradigm amongst small businesses everywhere that success in life and in businesses ran through that little yellow book of theirs. They also established pricing structures that made it very difficult for business owners to down-size their ads when they realized the costs were too high. Such made for a financially debilitating cycle for many business owners. Luckily for all though, this little thing called ‘The Internet’ was invented and businesses far and wide celebrated cost effective advertising and marketing solutions that actually worked….Yeeee Hawwww!

2. Should I pay for yellow pages?

Uhhm, in a nutshell, NO, unless you’re the type that loves flinging dollar bills off of country bridges…. Listing your company name, number, and domain address is fine. Beyond that though, you’re going to pay ridiculous amounts of money that could be better spent elsewhere.

3. How dead are yellow page books?

Can you say dead as Elvis?? In fact, I wrote an article about this recently explaining how the advertising model of yellow pages simply doesn’t fit the mind of today’s consumer. Today’s consumer searches online before they do anything else. Their first step towards making a purchasing is essentially the first keys they hit on their computers at work or at home to begin the information gathering process.

Although there are certainly a few that would disagree with my Elvis analogy, it’s safe to say that Yellow Pages, at least the ‘book’ form, won’t be around in a few more years as businesses get smarter and smarter with their advertising dollars

4. Why should big companies advertise in yellow pages?

Because big companies are well-known to waste thousands of adverting dollars freely and if they’re going to do that, then there is no way better than with the Yellow Pages. 🙂 But seriously, if a big company is still heavily investing in Yellow Pages advertising in this day and age then they likely need to fire their head of marketing.

5. Life without yellow pages: How it’s impacted my business

Life without wasting money is AWESOME.  At least, that’s my opinion. Since my company stopped advertising in the Yellow Pages last year (other than our name, number, and website listing) we have saved an average of $2,000 per month. For all math gurus, that $24,000 a year. Do you know how much killer web marketing can be done with $24,000 a year?? Holy cow, the possibilities are through the roof. This is also why I’m always shocked when businesses squawk over spending less than $10,000 a year on a lead generation machine and Content Management System like Hubspot when they’re essentially burning money in the campfire with the crazy amounts they’re paying in YP advertising.

6. Small businesses need to be in the yellow pages

And I need to saw my ankle off with a spoon….Ouch, OK, maybe that’s not the best analogy, but the idea that a company has to be in the Yellow Pages to be successful is absolutely absurd. Yes, there are a few businesses where phone book listings are still very beneficial, like pizza delivery companies, but even they are now seeing more and more of their phone calls and orders being placed online. So, let’s all say it together:

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